Labatt Hockey - Black and Blue

This program had one purpose: to celebrate the big hits, big fights, and big goals that make hockey one of the most undomesticated sports to enjoy.

 
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Out Of Home
 
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Can design
 
Social Content

Undomesticated Games Pre-RolL / Social

Using existing footage, we created a series of 15's that would run as pre-roll to drive interest and awareness of the event.

 

NHL Draft OOH

Billboards were purchased surrounding the stadium at the same time as the 2016 NHL Draft.

 
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